The future of small business support

TL/DR
Imagine financial clarity without chaos. It’s what Huumans envisions and I commit to making a reality: A small business financial operating system (OS) that combines artificial intelligence (AI), automation, and human advisory all in one hub.
Maher Jaber
September 16, 2025

A new chapter for small businesses

The future of small business isn’t just about surviving economic shifts. It’s about building resilience through clarity, community, and care. The challenges are real: inflationary pressure, rapid AI adoption, and an economy that keeps business owners on their toes. However, the opportunities are just as real. With the right support, these businesses can be smarter, leaner, and stronger. 

The inspiration: the silent struggle

Putting the ‘u’ back in Huumans isn’t just an expression. It’s a mission. Small businesses need connection and the kind of support that brings true clarity. 

Small business owners manage their books late at night, alone, worrying about things like payroll, and making big decisions without trusted guidance. That’s not sustainable on a business or personal level. Moreover, it’s certainly not fair to the people who make up the backbone of the global economy.

When I first met Bill Murphy, the original human behind Huumans, his vision and deep understanding of what’s missing in the modern small business ecosystem truly inspired me. It’s not just the lack of support, it’s the absolute absence of any sort of truly cohesive safety net

Enter Huumans: A leading force for clarity and better decision-making 

When you’re making business decisions, clarity is everything. With a collection of disjointed and disconnected resources, this kind of focus is nearly impossible to find.  Entrepreneurs end up buried in spreadsheets, apps, and stress instead of focusing on growth. This has to change. This is why we’re building Huumans

The future: A financial OS for small business 

Think of your computer’s operating system. It runs everything in the background so you can focus on the work that matters. That’s exactly what Huumans is for small business finances.

This means we’re not just handling bookkeeping or payroll, we’re building a small business hub where every critical financial decision gets made. Imagine one platform where a founder can see their real-time cash position, get predictive insights, access lending, and manage payroll. All integrated, all clear, all backed by real humans. 

The launch of Roy AI and payroll is just the beginning. In three to five years, I see Huumans powering 100,000+ small businesses globally, helping them save time, reduce stress, and grow with confidence. 

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